Director of Marketing & Communications
About Gulliver Preparatory School
Established in 1926 by Arthur Gulliver in Coconut Grove, Gulliver was likened to the prestigious academies of the northeast and initially attracted families who wintered in Florida. In late 1953, Marian Krutulis purchased the school. A pioneer in education, Mrs. Krutulis envisioned Gulliver as grand home where both students and teachers would feel part of a caring, inspiring family of learners. Over the course of 25 years, she relocated the school to Coral Gables, built an upper school for high school students in Pinecrest and achieved ‘Blue Ribbon School of Excellence’ designation by the US Department of Education. In 2000 Gulliver became a non-profit. Today, Gulliver Preparatory School serves approximately 2,200 students in Grades PK–12 on three campuses. Despite its significant growth over the last 60 years, Gulliver still upholds Marian Krutulis’ vision to maintain the physical and social-emotional health of its students and trains them to become people of integrity in everything they say and do.
The Director of Marketing and Communications is chiefly responsible for internal and external communications, marketing, advertising, strategy, and design to advance the brand and mission of Gulliver Prep. The Director is an experienced leader who understands how to identify and measure key performance indicators to make intentional and strategic growth in the areas of Gulliver’s brand reputation and constituent satisfaction. The Director is a forward thinking, positive, pro-active leader who anticipates the needs of the department and the school. The Director of Marketing and Communications reports to the Vice President for Institutional Advancement.
- Develop and implement an annual and long-term marketing strategy to identify and articulate key performance indicators, measures of success, and strategies to achieve stated goals.
- Build on existing strategic planning and brand work to advance Gulliver Prep’s reputation amongst independent schools in the Greater Miami area and beyond.
- Actively identify opportunities to position Gulliver as a thought leader in the community and in the field of K-12 education.
- Work with the board and members of senior leadership to move forward key strategic initiatives while being mindful of Gulliver’s identity, goals, and stakeholders.
- Oversee and direct all mass communications ensuring editorial accuracy, appropriate messaging, vehicle choice, and distribution channels.
- Lead a team of five communications professionals ensuring role clarity, individual team member growth, and effective operations while building a highly functional, collaborative, and positive team dynamic.
- Evaluate and manage vendor relationships to build and align strategic partnerships that advance the goals of Gulliver and the department.
- Identify and implement and project management systems to facilitate internal collaboration and transparency on tasks, deadlines, and outcomes.
- Compose compelling communications for parents, school leaders, alumni, trustees, and the greater community to convey organizational messages in an appropriate tone and channel.
- Present on brand initiatives, guidelines, and strategies to internal and external stakeholders.
- Manage the departmental budget and engage in budget forecasting to plan for future organizational needs.
- Assist the Vice President for Advancement with other projects and duties as assigned.
- Bachelor’s Degree
- Ten plus years of experience in communications thought leadership.
- Advanced degree in marketing, advertising, communications, or a related field.
- Experience in an educational setting preferred.
Knowledge, Skills and Abilities:
- Expert level written communications skills. Must be an inspiring writer and have a meticulous attention to editorial detail.
- Experience with WordPress website design and management preferred.
- Working knowledge of Veracross preferred.
- Demonstrated experience managing a communications team in an agency-like environment.
- Proven track record of success establishing and advancing KPIs.
- Experience with brand implementation and management.
- Remain abreast of industry trends as it relates to communications styles, channels, and vehicles.
- Demonstrate and ongoing awareness of local, state, national, and global issues which may impact the school’s communications.
- Be a positive leader who enjoys cross-departmental collaboration and creative problem solving.
- A responsive communicator capable of balancing multiple complex projects simultaneously.
- Strong ability to meet and adhere to timelines and deadlines.
- An understanding of the Miami area media landscape preferred.
- Results and data driven decision making skills and mindset.
- Expert knowledge of marketing technique to manage ROI.
- Ability to collaborate in a diverse work environment.
- Must be able to handle confidential material with professionalism.
- Must cultivate a respectful and inclusive workplace where colleagues and constituents feel empowered and heard
Criminal Background Check, Level II Fingerprint Screening(s), and Drug screen.
Gulliver is deeply committed to the principles of equity and diversity and seeks to create an inclusive community for all faculty and staff. Gulliver is an Affirmative Action/Equal Opportunity employer and a Drug Free Workplace.